Sazerac is hiring a Marketing Partnerships & Programs Leader to build and lead high-impact collaborations with influencers, celebrities, and like-minded brands. You’ll craft and execute bold co-marketing campaigns that generate mutual business value and elevate the visibility of Sazerac’s dynamic portfolio.
We’re seeking a sharp, relationship-driven dealmaker—someone who’s not just creative, but a shark in the best way: a strategic thinker and skilled negotiator who knows how to drive value, close deals, and turn partnerships into long-term brand equity. If you thrive at the intersection of culture, commerce, and creativity, this role is for you.
Key Responsibilities
Strategic Partnerships & Program Development
- Identify potential strategic partners that align with Sazerac’s objectives and target audiences.
- Evaluate partner capabilities, market reach, and overall value proposition.
- Negotiate partnership agreements and establish KPIs for success.
- Develop and execute co-marketing campaigns, including content creation, promotional strategy, and event planning.
- Manage marketing budgets allocated to partnership programs.
- Coordinate cross-functional collaboration with sales, marketing, and product teams for seamless execution.
- Partner with global leadership to develop programs and partners aligned to Sazerac's overall business strategy.
Marketing Asset Development
- Create marketing materials such as joint press releases, website content, social media assets, email campaigns, and webinars tailored to partner audiences.
- Equip partners with necessary collateral, training materials, and brand guidelines.
Performance Tracking & Optimization
- Monitor campaign success using relevant metrics (e.g., leads, traffic, conversion).
- Analyze performance data and partner results to optimize future initiatives.
- Report on key metrics to internal stakeholders and leadership.
Relationship Management
- Build and maintain strong relationships with key partner stakeholders and decision-makers.
- Ensure alignment on campaign goals and timely execution through regular communication.
- Address partner concerns and resolve any issues proactively.
Project & Communication Management
- Manage workflow and accountability through the PPT system in a multi-disciplinary environment.
- Ensure partnership strategies are effectively communicated and adopted across marketing, sales, and peer groups.
Team Development & Leadership
- Utilize the PDS (Performance Development System) to drive personal development and develop direct reports.
- Conduct regular performance discussions, coaching sessions, and written/oral feedback to foster team growth.
- Develop a functional succession plan and build a two-deep bench for critical leadership roles.
- Personally, coach and engage with high-potential talent.
